Being a small business person myself, I’ve many friends that are in a business of one type or another. Most of them are in their 40’s or 50’s and unfortunately the business world has become more uncertain in recent months.

You are probably wondering where I am going with all this.

For small business owners it boils down to two things. First we know deep in our guts that we had better start looking for new ways to get customers into our pipeline. Second we have to quit ignoring the Internet from a business perspective.

Now let me ask you this. How many of you have a web page for your business? OK, how much traffic do you get from it or do you even know? Probably not much; I thought so, I’ve been there.

Things have definitely changed since you last got a customer from your dusty old web page. The new strategy goes by several names: Web 2.0, Social Networking, Online Marketing, etc.

I’ll bet most of you’ve been so busy running your business you haven’t had time to see what this is all about.

In general Social Networking is about two-way communication, hence the name Web 2.0. It’s about establishing a relationship with your prospects and customers and becoming a trusted expert in their eyes. And just like people in the offline business world, people online buy from people they trust or businesses that have been referred to them by a friend. Blasting prospects with one-way ad marketing is not where things are headed.

Now is the time to dig in.

I have found that when you start to get yourself educated on a new subject area, the first place you should be looking is in books. Books help you cover a subject fast from a strategic perspective. You get the big picture.

I can save you some time. I have assembled a book collection of 40 or more books about Online Marketing, Web 2.0, Social Media, Facebook and Blogging. All the books listed are published in 2008 or 2009 so they are up to date.

I know there are a lot of titles, so please don’t get overwhelmed. Browse the list and buy a few that interest you. In these times taking action is a very good thing.

My philosophy on education is that it is always a good value, books especially. I’ve realized that the time I devote to business is worth about a dollar a minute for me. You may bill more for your time. That makes a $20 book look real cheap.

Click Here for the Online Marketing Books page.

Please leave a comment if you have found a book you plan to purchase or thought it was of value for you.

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